Bit.ly, the popular URL-shortening service and the default shortener on Twitter, announced that it is enhancing its ability to detect spam, scams, phishing and malware in an effort to disable any such bit.ly shortened URLs.
This past week Bit.ly said that it had partnered with the following security organizations to help it detect such undesirable users or target sites and disable their related bit.ly links:
- VeriSign’s iDefense IP reputation service. The iDefense system is focused on detecting and defeating malware.
- Websense Threatseeker Cloud service analyzes the web content behind bit.ly links in real time, using heuristic tools and reputation data to flag spammy URLs, malicious content and phishing sites.
- Sophos, whose behavioral-analysis technology goes beyond blacklists, to proactively detect spam and malware.
This should be a good thing for the Twitterverse and elsewhere online so that more of these questionable links will be rendered non-operational.
Do you agree or disagree with the direction that Bit.ly is taking this? (reply in the comments)