Lots of Spam potential on Twitter (unless we stop it)

Twitter is still in its infancy. The question is; could spam come to dominate Twitter to the same degree that spam overwhelms email traffic? I sure hope not.

There’s no question Twitter will be used by business and corporations to get their brand message out to consumers, that’s to be expected. Dell and others are doing this very effectively right now. However, as Twitter puts it, “Twitter is what you make of it – receive a lot of information or just a tiny bit…from breaking world news to updates from friends.”

Look at the stats posted in Main by Pingdom:

  • 247 billion emails on average every day
  • 1.4 billion email users worldwide
  • Approximately 81% of emails sent are spam

How does that compare to Twitter?

  • Estimated 27.3 million tweets on Twitter per day for the month of November 2009 (Pingdom)
  • RJMetrics estimates 12 to 13 million active (monthly) users at the end of 2009
  • TwitSweeper stats confirm Twitter spammy followers are over 4% and growing

How big Twitter’s is going to become is anyone’s guess, but I do know we have to stop Twitter spam before it reaches email proportions.

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